Texas Rental Association

Texas Rental Association Annual Conference

The annual conference of the Texas Rental Association, Roundup is the place to be for education, equipment displays, social events, and high energy activities, such as the Spirit Toss (supporting the TRAPAC), and the Silent and Live Charity Auctions (supporting the TRA scholarships).


Monday, June 17th
Tuesday, June 18th

Location & Reservations

Sheraton Arlington Hotel

Visit website  Make reservation

Hotel Rate: $169++ when booked before May 25
Group Name: American Rental Assn. - TRA Roundup

Our Sponsors

ARA Insurance
Sullair – a Hitachi Global Air Power Brand

Grand Slam
Lew Hudson Sales

Designated Hitter
Big Eight Supply and Tool, LP
TopTec Event Tents

On Deck
JS Performance Marketing


Texas Rangers Game
7:05 PM
8:30 AM - 5:30 PM
Exhibitor Setup
9:30 - 11:00 AM
Education: Tent Training
9:00 - 11 AM
Education: Equipment Utilization
11 AM - Noon
Lunch & Panel Discussions
Noon - 1:30 PM
Silent Auction
Noon - 8:00 PM
Exhibit Floor
1:30 - 4:30 PM
Exhibitor Reception, Games & Spirit Toss
4:30 PM
Dinner, Awards & Live Charity Auction
6:30 PM
After Party
9 - 11 PM

Education Session Descriptions

  • Tent Training, 9 - 11 AM

    Discover practical techniques to grow your ...

    How Tenting Can Boost Your Profitability
    Presenters: Bryan Bolt, TopTec Event Tents and Mike Morse, Losberger De Boer US

    Discover practical techniques to grow your tenting business or integrate tenting into your current business model, expand your company’s bottom line, and identify revenue generating opportunities. Find out how to market dual-use items to maximize sales potential and implement labor cost-cutting techniques to enhance efficiency and profitability. Walk away with a plan of action to incorporate block and roll ballast solutions, utilize sidewalls to provide wind and sun protection, and prioritize the safe installation and dismantling of tents.

  • Equipment Utilization, 11 AM - Noon

    Come learn the process of making ...

    Equipment Rental Rate and Utilization Data Decision Making Training
    Presenter: Ray Moslehi, Rouse Services

    Come learn the process of making critical purchasing, sale, and pricing decisions that affect your profitability. See how accurate, actionable information can empower you to make those decisions with confidence. Also, see how actual rental invoices and daily fleet snapshots from over 250 companies across North America that represents over $65 billion of fleet on a cost basis and $28 billion of rental revenue can provide you with comparisons of the rental rates, utilization, and other key performance metrics specific to each market they operate in.

  • Panel Discussion, Noon - 1:30 PM

    Join the conversation as the owners of ...

    Join the conversation as the owners of some of the top performing rental stores in Texas share their unique experiences of what made them successful in their respective rental segments. Session is complete with a live Q&A session with the following panelists:

    Steve Berner - Rabern Rentals
    Kurt Degueyter - Bottom Line Equipment LLC
    Karen Keesler - One Stop Tents & Events
    Russell Sample - Reliant Equipment Rental
    Ed Wadley - Taylor’s Rental Equipment Co.

Charity Auction Donations

Supporting future employees and owners in the rental industry is easier than ever by participating in the Roundup silent and live auctions. Whether you donate an item, or two, or bid on the vast assortment of merchandise, the future Texas scholarship winners say Thank You.

For more information, contact Zach Smith, TRA General Member Director, at 682.327.9373 or zack@buffalorental.net.

Complete the charity auction donation form today.

Attendee Registration (Rental stores only)

Full registration badge provides access to Tuesday’s morning coffee, education, exhibits, lunch, dinner and after-party.

Exhibits only badge provides access to the exhibit floor and exhibitor reception on Tuesday from 1:30 - 6:30 PM.


Full Registration:
Online through
May 15

Full Registration:
Online May 16
thru June 9

Full Registration:
June 17 & 18

Exhibits Only

ARA Rental Store MemberRegister now

Extra Event Tickets

Monday evening Texas Rangers game (available through June 9th) $60/each
Location: Globe Life Field, Section SB1-4
Opposing team: New York Mets
Ticket includes food and nonalcoholic drinks.

  • Note: Your email address will be given to a Texas Rental Association (TRA) board member for the purpose of distributing tickets only.
  • Rental Store attendees: maximum of 6 tickets with the purchase a Full Registration.
  • Exhibitors: maximum of 6 tickets per company with the purchase of a Tabletop space.
  • EXTRA: order your customized TRA baseball-themed t-shirt between May 1st to the 28th from Custom Ink.

Lunch and Dinner tickets

Rental Store Member attendees: available with Full Registration and Exhibits Only.

Exhibitors: available only with the purchase of a Tabletop space.



Child 12 and under


Exhibitor Registration (See below sponsorship packages)

Exhibitor badge provides access to education and exhibit floor; attendee list not included. Tickets for lunch, dinner and Rangers game must be purchased separately.


(2 reps, 1 table limit)

Additional Rep
(max. 2)

ARA Member
Register now
$65 per rep

Download the TRA-Sheraton Exhibitor Services document for:

  • shipping instructions
  • order internet
  • order electricity

Charges associated with these services are the responsibility of the Exhibiting company.

Sponsorship Opportunities for Exhibitors

On Deck | $250 SOLD OUT

Quantity: unlimited

Standing in the batter’s circle is your company when you purchase the On Deck sponsorship package. It includes company recognition on the TRA website and Facebook page, and onsite digital signage.

Designated Hitter | $500 SOLD OUT

Quantity: unlimited

Put your offensive strength on display with this Designated Hitter sponsorship package. It includes company recognition on the TRA website and Facebook page, onsite digital signage, and the opportunity to address the attendees before one of the educational sessions.

Grand Slam | $1,000

Quantity: unlimited

You’ll hit a Grand Slam with this sponsorship package. It includes company recognition on the TRA website and Facebook page, onsite digital signage, 2 lunch tickets, 5 drink tickets for Exhibitor Reception or dinner, and the opportunity to address the attendees during lunch.

MVP | $1,500 SOLD OUT

Quantity: unlimited

Showcase your company with this MVP package! It includes company recognition on the TRA website and Facebook page, onsite digital signage, 2 dinner tickets, 10 additional drink tickets for Exhibitor Reception or dinner, and the opportunity to address the attendees during dinner.